Behind-the-Scenes of FW: The Fall Cover Shoot

Posted on September 10th, 2013 No Comments

Last week, FW’s Fall Issue arrived featuring color-blocked workwear, style tips on dressing for the office and a Q&A with fashion designer Byron Lars. (Read full stories and flip through the digital version of the magazine on We went behind-the-scenes to score the deets on the creative inspirations behind FW’s whimisical-yet-posh fall fashion spread shot at the Former Residence of the Ambassadors of Spain in Columbia Heights, Editor Jennifer Barger’s favorite fall look and outtakes from the cover shoot.

Shot in early August right in the peak of summer, the fall fashions (leather panels, booties and trench coats) were a refreshing sight for our style eyes.

Why the Former Residence of the Ambassadors of Spain as the location for the cover shoot? FW Editor Jennifer Barger says, “I learned about the exhibit of modern Spanish office furniture from my good friend Douglas Burton of Apartment Zero, a local design firm that helped organize the exhibit. It’s a cool study in contrasts—contempo furniture and lighting in a grand 1920’s place. Plus, since we were shooting toasty fall fashions in steamy August, it was nice to be in air-conditioning!”

FW’s fall cover story took you on a fall fashion trip with pages and pages of color-blocked, graphic workwear looks. Think tri-tone dresses, black-on-bright coats and geometric-cool handbags.

Why color-blocked looks? “Color-blocking is a big trend for fall, and its graphic crispness went well with the exhibit”, says Barger.

What was your favorite look from the cover shoot? “I loved the pink coat from the editors letter page. I mean, who doesn’t need a candy-colored lamb topper?” says Barger.

This fall issue featured whimsical-yet-posh photos incorporating modern furnishings from the exhibit that you don’t typically see in FW. Think the model in the lamp shot and meeting table shot.

What inspired you to direct the shot in this way? FW Creative Director Adam Griffiths says, “The lamp and meeting table shots really helped us get an element of whimsy into the shoot without being too playful and distracting from the concept and location. When we were visiting the residence before the shoot, I saw that lamp and immediately knew I wanted to try a shot like that. The scale and proportion turned out great with the look. I’m thinking of getting a print made of it because it’s probably my favorite FW picture we’ve ever made.”

Here, catch outtakes from the FW Fall Issue cover shoot:

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